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How To Make Your Salon A Household Name

December 21, 2018

Being the top-of-mind brand is what any company would aspire for; however, this is a challenge especially for industries that have a steady demand for their products and services.  The hairdressing industry is one of the most cutthroat arenas to fight in, but with these tips your company will always have the edge over your competition!

Despite the growing number of hairdressers and solo stylists that provide home service to customers, it can be observed that people are still going to salons for their needs. This is mainly because salons create a name for themselves by building a community that supports them through the experience of their peers. Therefore, in trying to make your business a household name, the experience of an individual customer should always come first. With these tips, you can make sure that walk-ins and regulars come back each time with a smile on their faces!

Tip #1: Give Them A Warm Welcome

Though it may sound cliché, first impressions impact your walk-in and regular clients. To guarantee that they feel welcome the moment they arrive at your doorstep, make sure that all your staff are trained to greet them right away and lead them to the waiting area. If the clients have queries about the services of your salon, the receptionist should be able to answer them in a clear and brief manner. You could also offer your client refreshments or extra services like a hot towel to keep them relaxed while waiting. With these simple gestures, your clients will easily see your company in positive light.

Tip #2: Create An Experience In Line With Your Brand

Whether you go for the classic salon feel or something extreme like a punk-themed one, your customers will always appreciate it if their senses are aligned with the experience that you want to give them. Always try to put yourself in your customer’s shoes when you try to improve something in your salon. Ask questions like: “What do I hear?”, “What do I see?”, or “How does the ambience feel?” to guide you in the direction that you want to take the brand in. Want to be known as the most relaxing salon in your region? Then try to dim your lighting, play soft music, and burn incense sticks to create that atmosphere. Want to be a household name as a prepping spot for club goers? Then choose upbeat music and include eye-catching visuals to get them in the mood for their night outs! There’s no limit to your creativity if it’s aligned to what your brand represents.

Tip #3: Boost Your Staff’s Spirit

While staff morale may seem unrelated to making your company a household name, this manifests through the service that they provide in your salon. Team happiness plays a major role in creating a positive working atmosphere and in turn, allows your staff to fulfill their roles to the best of their ability. Conversely, a tense working atmosphere immediately catches the attention of your clients as soon as they walk in.

To combat this negativity, make sure that your staff isn’t overworked or stressed. Give them fair working hours and trainings for upskilling. Another way to do so is to provide them tools that are customized to their needs, like the Scissor Tech AustraliaSwivel Hairdressing Scissors that aims to ease the discomfort of repetitive strain injury (RSI) or carpal tunnel syndrome by allowing hair to be cut in a natural position which reduces hand fatigue significantly. By taking care of your staff, your community associates the familiar faces in your salon as a staple for generations to come.

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